Alex Toselli is president of the Download Albergo Etico cooperative; a long experience in the financial sector and various positions of responsibility in the corporate and investment banking branch, has helped to transform what was only a dream, into a virtuous example of social enterprise, capable of combining quality tourism with real social inclusion, showing how social innovation can focus on quality of life and talent, even for the most fragile people, creating opportunities for true integration and new professional figures: revenue disability management, experts in accessible tourism communication, hotel marketing on special needs, cafeteria and bars mediated services, kitchen professionals with modules dedicated to the coaching of resources with disabilities.